LOGOS & BRANDING

WHY A BRAND?

A logo represents the essence of your personality.

Your logo and brand is a precise, professional representation of who you are as an organization.

At a quick glance, a successful logo/brand will tell your audience who you are, how you can help them. Let us help draw out what makes you, well, you!

THE BENEFITS

01 Connection

A good logo and brand immediately creates an emotional connection with the business/non-profit's target audience. It reflects the distinct personality of your organization.

02 Loyalty

The mind has a way of associating a business/person with past experiences — both positive and negative. When a company comes to mind, you want to be consistent to achieve customer loyalty.

03 Professionalism

Nothing says "half-baked" like a pixelated, fuzzy, unprofessional logo. We can't take care of your customers (that's your job), but we can take care of you. Let us make you look stellar.

80%

Consistent colors increase brand recognition by up to 80%.

KEY ELEMENTS OF YOUR BRAND

Brand Me, Please.

Branding dives into the philosophical elements that make your business or organization unique. There is no set list, but here are some elements that make up your individual brand:
  • Target Audience: Who do you want to reach? (Hint...You can't say, "Everyone!")
  • Brand Promise: What do you plan on telling this target audience of yours?
  • Unique Personality:  How are you different from your competition?
  • Brand Voice: How do you address your audience? Academically? Playfully?
  • Brand Values: What drives your decisions as a company or organization?
Most likely, you've thought through some of these.

Once you define these, we will then reflect these in your logo!

KEY ELEMENTS OF YOUR LOGO

Let's Talk Logos

Your logo is the simplest reflection of who you are as a business or organization. It is what your audience pictures when they think of you. Make it memorable.

We do that through a number of elements and characteristics. Simplicity is always the goal. Let's touch on those elements quickly:
  • Design: Is your design simple, able to be used across dozens of mediums?
  • Color: Are your colors consistent? Do they communicate the right emotion?
  • Fonts: Is your font choice traditional, modern or a script?
  • Style: Is your logo a wordmark? Is it a simple symbol? A combination?
  • Brand: Does your logo reflect your brand? (See previous section.)
Do you need a logo design or redesign? 

Let's talk!

READY FOR A QUOTE?

Simply tell us a little about your business or non-profit, and we’ll schedule a time to talk about how we can take your online presence to the next level.


It's time to invest in a fresh, new digital perspective.

Contact Us

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